AFLETE ATHLETICS is committed to protecting the privacy and personal data of its customers, visitors, and partners. This Privacy Policy explains how we collect, use, store, share, and protect personal information when you interact with our website, services, and communications.

By accessing or using our website, placing an order, or communicating with us, you agree to the practices described in this Privacy Policy.

1. Company Identification

This website is operated by:

AFLETE ATHLETICS

Adresse :

Marrakech, Maroc

RC : 102853

ICE : 002415757000077

Contact Email: contact@afleteathletics.com

2. Information We Collect

We may collect the following categories of personal data:

2.1 Information You Provide Directly

• Full name
  
• Phone number
  
• Email address
  
• Delivery address
  
• Order details (products, size, color, quantity)
  
• Communications via email or WhatsApp
  

2.2 Automatically Collected Information

• IP address
  
• Device type, browser type, operating system
  
• Pages visited, time spent, interactions on the website
  
• Referral source (ads, search engines, social platforms)
  

2.3 Transaction & Order Data

• Order confirmations
  
• Delivery status
  
• Cash on Delivery confirmation
  
• Order history
  

AFLETE ATHLETICS does not collect or store bank card details at this time.

3. Purpose of Data Collection

Your personal data is collected and used for the following purposes:

• Processing and fulfilling orders
  
• Confirming orders via WhatsApp
  
• Sending order status updates and delivery notifications
  
• Customer support and communication
  
• Improving website performance and user experience
  
• Managing advertising and marketing campaigns
  
• Preventing fraud, abuse, or misuse of services
  
• Legal, accounting, and compliance obligations
  

4. WhatsApp & Email Communications

When you place an order, we use your phone number and email address to:

• Send a WhatsApp message to confirm, modify, or cancel your order
  
• Provide real-time order updates (confirmation, dispatch, delivery)
  
• Send email confirmations and full order follow-ups
  

These communications are strictly related to your order and customer experience.

5. Advertising & Marketing Technologies

AFLETE ATHLETICS promotes its products through digital advertising platforms, including but not limited to:

• Meta platforms (Facebook, Instagram)
  
• TikTok Ads
  
• Google Ads
  

These platforms may use cookies, pixels, or similar technologies to:

• Measure ad performance
  
• Understand user behavior
  
• Deliver relevant advertisements
  

Advertising data is processed in an aggregated and anonymized manner where possible.

6. Analytics & Performance Tools

We use third-party analytics and performance tools, including:

• Triple Whale
  
• Databox
  

These tools help us analyze:

• Website traffic and behavior
  
• Conversion and advertising performance
  
• Operational and commercial metrics
  

They may collect anonymized or pseudonymized data in accordance with their own privacy policies.

AFLETE ATHLETICS does not sell personal data.

7. Cookies & Tracking Technologies

Our website may use cookies or similar technologies to:

• Ensure proper website functionality
  
• Analyze performance and traffic
  
• Improve user experience
  
• Support advertising measurement
  

You may manage or disable cookies through your browser settings. Limiting cookies may affect certain website features.

8. Data Sharing & Disclosure

We may share personal data with trusted third parties only when necessary, including:

• Delivery and logistics partners
  
• Customer communication platforms (WhatsApp, email services)
  
• Analytics and advertising service providers
  
• Legal or regulatory authorities, when required by law
  

All third parties are required to process data in accordance with applicable data protection standards.

9. Data Retention

Personal data is retained only for as long as necessary to:

• Fulfill the purposes outlined in this policy
  
• Meet legal, accounting, and regulatory requirements
  

Once no longer required, data is securely deleted or anonymized.

10. Data Security

AFLETE ATHLETICS implements appropriate technical and organizational measures to protect personal data against:

• Unauthorized access
  
• Loss or misuse
  
• Disclosure or alteration
  

However, no digital system is completely secure, and absolute security cannot be guaranteed.

11. Your Rights

Subject to applicable laws, you may have the right to:

• Access your personal data
  
• Request correction or update of inaccurate data
  
• Request deletion of your personal data
  
• Object to or limit certain data processing activities
  

To exercise your rights, please contact us at: contact@afleteathletics.com

12. Third-Party Links

Our website may contain links to third-party websites or platforms. AFLETE ATHLETICS is not responsible for the privacy practices or content of such external sites.

We encourage users to review third-party privacy policies independently.

13. Policy Updates

AFLETE ATHLETICS reserves the right to update or modify this Privacy Policy at any time. Updates take effect immediately upon publication on the website.